/ About

I make
complicated things
feel obvious

Seventeen years in, what I'm actually good at is the messy end: a domain with real business logic, several kinds of user and far too many screens. I find the structure underneath it, design the system that makes it coherent, and then build it — so it ships instead of staying a Figma file. I also teach this, at Emek Yizrael College and HackerU.